Twitter Analytics Overview (Part 1 of 7)
Posted by Ryan Nokes 7/29/09 This is the first post in a series of 7 focused on applying marketing analytics to Twitter. Using Twitter analytics can help businesses track brand advocates and...
View ArticleImproving Twitter Marketing ROI With Analytics
(part 4.1 of 7) Twitter ROI Definition In speaking about how to improve our Twitter marketing ROI, first we must decide what we mean when we say investment and return when we discuss Twitter....
View ArticleImproving and Measuring Tweet Quality
(Part 4.2 of 7) This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement? Improving Tweet Quality Following a few simple...
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